Individual Discounts Rollout: Full Control for Your Barbershop Client Relationships
Every barbershop has its own unique atmosphere and client connections. Barberly already supports this with automated loyalty systems where clients earn points through their barbershop visits. Now we've added something many barbershop owners have requested - the ability to recognise specific clients with permanent discounts
These barbershop discounts work differently from the automated loyalty program. You decide everything:
Which barbershop clients deserve recognition (for any reason that matters to you)
What percentage discount makes sense for each unique barbershop relationship
When to implement the barbershop discount (no waiting for point thresholds - assign, adjust, or remove discounts anytime)
How to structure your own barbershop loyalty tiers (name them whatever you want - Bronze, Silver, Gold, VIP, Elite - whatever fits your brand)
Once set, these barbershop discounts work silently in the background:
Automatically calculated within your barbershop service prices
Clearly indicated in client profiles, service page, and appointment booking screen
Automatically applied to all clients' barbershop service bookings - no promo codes, no effort
It's a professional way to say, "Your loyalty to our barbershop is valued."
Why Barbershops Need Relationship-Based Discounts
When a client has been with your barbershop through thick and thin...
When someone consistently refers new clients to your barbershop...
When a barbershop client always books your premium services...
These moments don't always align with point thresholds or visit counts. They're about the quality of the barbershop relationship, not the quantity of transactions
The Psychology Behind Your Barbershop's Recognition System
While the flexibility to set any discount is powerful, consider structuring your barbershop's discounts into meaningful tiers that clients can identify with.
People don't just love a discount at their favorite barbershop. They love belonging.
Being a "Platinum client" at your barbershop hits differently than getting 10% off. It feels earned. It feels exclusive. And that feeling builds loyalty better than points ever could.
It's the same psychology behind club memberships, private labels, and premium customer perks. You're giving them status within your barbershop community, without needing to say much
Barbershop Loyalty That Reflects Your Business Philosophy
Some barbershops prefer structured systems. Others value flexibility and intuition. Barberly now supports both approaches:
Automated points-based barbershop loyalty for predictable, rule-based rewards
Individual barbershop discounts for relationship-based recognition
Use either. Use both. It's your barbershop, your relationships, your choice
Ready to recognize clients your way? Find these flexible barbershop discount tools in your Barberly dashboard under "Marketing"
Related Barbershop Management Resources